Link Popularity is very important in the ranking of your site. One of our clients said the her orders tripled after setting up a reciprocal links page! 19 of the top 20 search engines and directories today use link popularity from within your niche market to determine your positioning.

Link Popularity is measured by how many other sites out there link to you and can be obtained through a reciprocal links page on your site. These links must be from sites that are related to your business without being direct competitors. They must have a page rank as high as possible, but never under a 3 and you have to make sure they are not being penalized by the search engines for any reason.

If there are no targeted links to your site, your search engine placement may suffer dramatically. Link Popularity is getting to the point where it can make or break your site - it's that important.

We highly recommend writing articles to be submitted to press release type sites. They will post your articles where other people can use them in their own newsletters and sites. They usually allow a link back to your own site and will leave all the credits as you've written them. It's a great way to get inbound inks!

Blogs can also generate a lot of traffic to your site if done correctly, and they can be set up very easily.

RSS Feeds are on the other side of the coin. This is where you bring in other articles to your site to offer as content for your own viewers.